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Ringostat has 30+ ready integrations with other services. But it happens that the client needs a connection with a system that is not yet on this list. Our partner Roman Chernysh, Chief Executive Officer of the Power UP agency , found a simple way to solve this task. Read the instructions on how to do this using JavaScript functions. You only need basic knowledge of Google Tag Manager and five minutes. Or two - for an experienced GTM user. Reading time 8 minutes You can immediately go to the desired section: What are we talking about? How it can be used in practice For whom it is relevant How to configure Ringostat communication with other services Roman Chernysh, Chief Executive Officer from the Power UP agency Very often, when choosing call tracking, users pay attention to ready-made product integrations. Mainly, with third-party analytics systems and services that simplify the marketer's life. I want to talk about one of the many advantages of Ringostat call tracking over competitors. This is an opportunity to use JavaScript functions directly on the site where Ringostat is already connected.
What are we talking about? Imagine that a JavaScript function can be activated on the site due to one of the following events: before an incoming call — that is, the user has already dialed the phone number, and the operator receives a call to the phone; at the time of picking up the phone — relevant if we want to monitor only received calls; after the call — the call was successful, the dialogue took place. How it can be used in practice It is at this moment that the door to the limitless world of image manipulation service integrations with anything opens. A contextual advertising specialist can set up the transfer of call data to Facebook, Google Display and Video 360 (DV360) and other advertising platforms. After that, you can optimize your ad campaigns for call conversions and be guided by real data, not guesswork. A marketer can adequately assess the impact of activities on conversion and make a decision on the budgeting of advertising traffic channels. For whom it is relevant In our agency, this tool has become indispensable in working with real estate projects. It is in this area that the call is the only meaningful channel of communication. Firstly, the apartment is not ordered through the website. Secondly, real estate has many parameters that need to be discussed with a consultant beforehand.
For example, the possibility of a mortgage, redevelopment, etc. Similarly, it is suitable for car dealerships, since no one puts the car in the cart. Everyone first calls and makes an appointment for a test drive. Also, this tool is suitable for areas where an appointment is made through communication with the administrator: dental clinics; medical centers; beauty salons, etc. Everyone can invent the use of functionality for their customers. Do you want to improve the effectiveness of advertising and sales? Ringostat will show how to optimize campaigns and how your sales managers work Try it for free How to configure Ringostat communication with other services To begin with, does this require a programmer? Friends, we are not talking about some complex integrations and connection of API functionality. Therefore, a developer is not needed. As I already wrote, this can be done by a specialist in paid traffic channels or your web analyst. All you need is Google Tag Manager. So, step-by-step instructions. Go to your personal account, section Calltracking — JS user functions .
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发表于 2022-8-29 16:59:42
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