标题: How does Google Shopping work [打印本页] 作者: asimk12 时间: 2023-4-16 17:04 标题: How does Google Shopping work 本帖最后由 asimk12 于 2023-4-16 17:06 编辑
Google sees it as the perfect opportunity for (potential) customers to directly compare certain products based on price. In addition, it is possible to make a purchase directly on a website or local store. In addition, Google Shopping results are displayed across devices and tablets. Unlike in 'normal' search results, Google also shows the image of the product, including the price. This makes comparing even easier and there is more of the 'shopping feeling'. Here, too, you only pay after an interaction (click).
It is important to know that as of May 16, 2016 it is mandatory to add a unique product ID to your product (for exampleEAN ). If you don't do this, Google will disable your Shopping campaign. Google Shopping works with a so-called product feed, with which you can advertise in the search results via the Google Merchant Center and Google Ads . To start a Shopping campaign, you need to take a few steps: Create a phone number list product feed . Here you offer Google your assortment in a structured way. This allows Google to easily link a search result to your product. An account in the Google Merchant Center This program is the link between your product feed and Google Ads. Here you can upload the product feed and make the link with Google Ads. Create a Shopping campaign in Ads.
Once the link between the Google Merchant Center and Google Ads has been created and the feed has been uploaded, campaigns can be created. You can also set the maximum CPCs and the daily budget here, among other things. The steps above are a relatively short description of the steps to be taken. In the process it is also important to think carefully about the product feed . This includes the structure and completeness of this feed. But you also need to make appropriate settings and structure in Ads. Why use Google Shopping? Then on to the most important: the reasons why you want to use Google Shopping. Via Google Shopping it is very nice to advertise directly with your products.
