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发表于 2024-5-19 15:02:52 | 显示全部楼层 |阅读模式
Engagement Interactive e-books encourage readers to interact with elements on the page.  more exposure to the content presented to them. In the “Complete Guide to Interactive Content,” we use various animation and interactivity resources to capture readers’ attention. Customized content Customization is becoming increasingly important for marketers. “It can reduce acquisition costs by up to 50%, increase revenue by 5–15%, and increase marketing spend efficiency by 10–30%.” — McKinsey Telerik, a global software development company, leveraged Ion’s logic capabilities to deliver content to its different personas. The e-book is customized to the user’s position and goals, with a qualifying question asked at the beginning.

Lead generation Gated e-books are an excellent way to capture Liberia Email List information about your readers, initially sparking their interest in your content. In a co-marketing partnership with Magalu, we created the “Guide: How to Use Social Networks to Boost Sales.” This interactive e-book was developed from an existing PDF, and of the five chapters, we chose to leave only the first unlocked, aiming to encourage content conversion. Hand raised After finishing reading an e-book, the lead may be ready to take the next step in the purchasing process. Therefore, adding some kind of form at the end can be a great opportunity to make them raise a hand and ask for more of what you have to offer.

Analysis Interactive e-books can collect valuable data from their readers to help you with company goals and future insights. Regardless of the goal, attribution model, and KPIs (key performance indicators), the interactive e-book provides enough information to understand its impact on the customers’ journey. Here at Rock Content, after the launch of interactive pieces, we analyze the engagement and understand how our audience is behaving in order to think about constant improvements. Best practices for your interactive E-Book Finally, if you’re considering testing interactive e-books in your strategy, we have some tips to ensure you tap their full potential.

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