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It will keep you on your toes, most likely surprise you, but most of all it will ensure that you are always sending communications that work for your audience. This leads to our next tip… 3: Quality not quantity It's not really about how often you communicate, but how well you communicate . This echoes our first point about spam – don’t confuse effectiveness with frequency. Sending communications too frequently is only likely to end up turning your audience against you, causing them to unsubscribe or, worse, landing you in the spam trap you desperately want to avoid. Make your communications work for you, .
measure their effectiveness and always remember that you are B2C Lead having a conversation – use your data to make content relevant and truly meaningful to your individual recipients. 4: Experiment and test safely, but also be consistent While it’s important to experiment and test to make sure your message is working, it’s also vital to not do so in a way that disrupts your brand. A big part of building trust with your audience is being recognizable. Your email campaigns should perfectly reflect your online brand with your website, any social media presence you have, as well as any video content and print materials you may have. However, as your audience .
moves across your touchpoints, they always need to be sure of where they are and who they are speaking to. 5: About that data… You don’t have to measure everything for it to make sense. The metric or metrics you choose to consider relevant in each case will be dictated by the purpose of your specific email campaign. If your email is a new product offer or a discount to move old stock, for example, clicks, views and conversions are the points you should focus on, whereas an email that contains relatively simple information that is contained in the email itself will be more likely to have open rate as the metric of greatest importance. Always view
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发表于 2025-3-3 02:24:41
