Stated Above, Score and Rank Them Based on Their Effectiveness

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This Will Help You Establish Which Types of Earned Media Will Be Most Efficient to Use in Meeting the Goals of Your Online Marketing Strategy, and Because This Information is Measurable (and Based on Historical Data) It is Particularly Useful. Again, Use a Three-step Approach to Formulate Your Plan: Rate and Rank the Usefulness of Earned Media in Relation to Your Goals . This Way, You Can Establish What Works and What Fails. Use Your Characters to Identify What, if Anything, is Missing. Consider Things You Haven't Tried. Make a Prioritized Plan for Implementation. For the Strategy to Be .

Meaningful and Measurable, Again You Should Always Include Budget Information in This Plan. 7: Evaluate and Refine Your Payment Media Plan if You're Not Already Doing This Naturally, You'll Need to Seriously Consider Making It a Default Process. Anything Business Email List That Involves Spending Should Be Constantly Evaluated for Effectiveness. Generally Speaking, the Same Processes We've Described Above Come Into Play Again Here. Rate and Rank the Usefulness of Paid Media Across All Platforms (Facebook, Adwords, Twitter, Youtube, Etc.) in Relation to Your Goals . Consider Eliminating Platforms That Do Not Recover the Investment. Prioritize Platforms Based on Their Ongoing Utility. Again, for the Strategy to Be Meaningful and Measurable, You Must Include Budget Information in This Plan. 8: Tie It All .



Neatly in a Bow if You Have Followed All the Steps Above, You Should Consider Which Elements to Include in Your Online Marketing Strategy to Achieve Your Goals. You Should Now Have Before You: the “who” Your Goals and Success Criteria Your Inventory of All Your Existing Media (Owned, Earned and Paid) Your Assessment of the Effectiveness of All Your Existing Media Your Own Content Plan (Including the Material to Be Created) Now You Need to Use Them to Refine Your Strategy Into a Single, Clear Document That Covers the Actions and Processes You'll Use to Achieve Your Goals. There Are Many Online Project Management Tools Available That Can Help With This, but They All Follow the Same Basic Principles Offered in a Spreadsheet. Whatever Solution You Decide to Use, We Recommend .