When a brand offers accurate

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If a user can see how a garment will fit or how a piece of furniture will fit in their home, they will be more confident in completing the purchase, which translates into fewer returns and more effective sales. More engagement and interaction time Immersive experiences capture users’ attention better, making them spend more time exploring products or interacting with the brand. This not only reinforces brand recall, but also strengthens the connection with the customer.


Customer loyalty and retention recommendations and tailored kenya number data content for each user, it creates a stronger bond. A customer who feels that the brand understands their needs and makes the purchasing process easier is more likely to return. Key metrics to measure the impact of AI and AR in marketing To know if a hyperpersonalization strategy with AI and AR is really working, it is key to measure its impact.


Here are some of the most relevant metrics: Improved conversion rate Measures how many users complete a purchase after interacting with an AR experience. An increase in this metric indicates that the technology is reducing uncertainty and making decision-making easier. Time spent on platforms Analyze how much time users spend exploring interactive experiences. The longer the interaction time, the greater the engagement and the greater the likelihood of conversion.

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