What is telemarketing?

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Data&Co | Telemarketingwhat_is_telemarketing_dataandcoWhat is telemarketing? It is the direct connection with the client Telemarketing is a direct and proactive communication strategy used by companies and organizations to promote products or services directly to consumers. This direct marketing tactic uses telephone calls, whether made by human operators or automated systems, to contact potential customers or to maintain relationships with existing ones.

In a constantly changing and increasingly digital world, it remains a valuable tool due to its personal approach and its ability to obtain immediate results. From Data&Co we show you the history, its advantages and what it will be like in the future: History and evolution of telemarketing, from 1950 to the arrival of artificial intelligence.Since its inception, telemarketing has evolved from a simple telephone sales technique to a sophisticated all-in-one marketing strategy. Over the years, this practice has been refined and adopted new technologies to increase its bolivia email data effectiveness and efficiency. Today, telemarketing not only seeks to sell, but also to conduct surveys, arrange appointments and generate valuable leads for sales teams. It has evolved from a call to a new user experience.


Telemarketing, as we know it today, has its roots in the 1950s, although some forms of telephone marketing existed before then. The concept began to take shape in the United States when businesses began using telephone operators to contact potential customers and sell products or services directly.One of the earliest recorded instances of a company using telemarketing systematically was in the 1950s by the Ford Motor Company , which employed a large call center to reach owners of its vehicles.However, it can be argued that the idea of ​​using the telephone as a sales tool began much earlier. In 1881, shortly after the invention of the telephone, a confectioner in Connecticut, USA, is reported to have used the telephone to take orders for his products, which could be considered an early form of telemarketing.Between 1970 and 1980 telemarketing began to be popular Telemarketing began to grow in popularity and sophistication as telecommunications technology advanced and became more accessible. I

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