Viewing other people's YouTube analytics – is it even worth it? Absolutely! Anyone planning influencer campaigns today no longer wants to make decisions based on gut feeling. Brands and marketers should make data-driven decisions: Which creators perform well in the long term? What content really works – and with which target audience? There are resources and tools that allow you to analyze YouTube analytics from other channels in a structured way. We'll explain exactly how this works in this article.
YouTube Analytics
Why looking at external channels is so valuable for marketers
Looking at other people's YouTube channels gives you a real competitive advantage as a email data marketer. With a data-driven understanding, you can identify relevant influencers and check whether their videos are performing well and are a good fit for your target audience. Tools also allow you to keep an eye on the competition: Who is collaborating with whom? Which videos are going viral? And which strategies are working particularly well for other brands Looking at other people's YouTube analytics will help you filter down the right YouTube channels for your influencer collaborations and draw inspiration from your competitors' successful examples.
Youtube Analytics helps with influencer selection
Anyone who wants to successfully launch their influencer marketing today needs a well-organized database of exciting creators. Instead of spending hours manually searching for YouTubers, you should create a curated list of the truly relevant channels in your niche. This pre-selection is best done based on concrete metrics such as engagement rate and target audience fit. This not only saves you a ton of time in your search but also helps you make smarter strategic decisions. Especially important: Keep your list up to date and discover new, exciting creators before your competitors do.