The means and choices to contribute

Shafikul99

Beyond Meat and the other brands like it don’t make sustainability commitments they are sustainability commitments. EarthDay is more than a theme that returns each year it’s a movement led by people.As a brand you need to position yourself as an enabler that helps people join that movement and give them  to a healthier planet. ‍What this means for your brand There’s no doubt that your brand needs to take part in creating a more sustainable future but the question is ‘how’. For some it may be a resource based or emission based.

A goal like Moncler and Nike. For others creating green alternatives like Beyond Meat has done is the way fo mobile number list rward. If neither of these two options apply to the nature of your business consider that Starbucks is satisfying the same need through strategic partnerships this is an option for every brand. The key difference between an initiative that’s satisfactory and one that makes people fall in love with your brand is authenticity. Any commitment made or action taken towards a sustainable future is welcome. But when it’s in line with your brand’s core purpose and mission it’s authentic. Your customers will know and feel the difference.





Do what you’re best at and known for but change the focus. Direct your brand power towards building a healthier planet and you’ll capture attention and solidify your brand’s relationship with your community. If you haven’t yet defined your brand’s core purpose and mission or you feel the need to refine it now is the time to invest in your brand development. The shift in consumer expectations is swift and you need the internal compass to guide your brand and meet the challenges head-on.