A Guide to Email Marketing Platforms

James5

Using emailcan significantly benefit the B2B industry as it offers practical ways tocommunicate all kinds of business data. Phone calls are not always a preferredcommunication tool due to various time zones and language barriers. However,emails allow you to connect with people globally, professionally, andconcisely. Individuals Use Email Several Times a Day Facebook has 1.4 billionusers, and Twitter has over 100 million daily active users, yet do you realizethat individuals despite everything incline toward email to peruse businessnews and articles? That’s how email is dominant in the B2B world. Image Source:Statista In 2023, the total number of global email users is set to 4.4 billion,which is up from 3.8 billion for the last three years, as per the Statistareport.

And, that’shalf the world population! Email is Highly Canada Phone Number List Personalized Your business emailwill directly land into a subscriber’s inbox. You can address the recipientwith their first name to make it sound more personal. Besides, every messagecan be personalized by offering exclusive discounts or relevant articles forrecipients to read. Email is Relevant and Purposeful A website visitor usuallyfills out a signup form to receive regular updates from you. This indicateshis/her interest in your brand. As a wise B2B marketer, you can utilize thisopportunity to send them only relevant content or promotional offers that theywould be happy to receive.

You Can OwnYour Email List You cannot own Twitter, Facebook, or Google. Your SEO effortsand social media campaigns may sometimes go in vain if these platforms changetheir policies. However, when it comes to an email list, you can own it withoutany hassles. Moreover, these lists are not influenced by the decisions of otherindustries. Email is always One-on-One Unlike social media platforms, email isalways one-on-one. Email messages are not visible on a public newsfeed ortimeline. Instead, users can read it in the privacy of their inbox. Besides,they can ask you questions in private with confidence. This benefits yourorganization in multiple ways, including trust-building and connection.