Gradually, the enthusiasm

misbahuI

The employee decreases, there are no thoughts about strategy and development, the current work sucks. The conclusion is drawn: “if the management doesn’t care, why bother?”. Rule 8: Give the marketer timely feedback on projects. If you constantly suppress initiative and do not allow experimentation, you will get a passive employee who does only what he is told to do. Or you will soon be looking for a new specialist.Example . One of my colleagues, when she came to the company, did an audit of the site first of all - navigation is inconvenient, important information is hidden, there is no feedback function, and so on.
  
She wrote a detailed script for finalizing the site, which the manager coordinated for 3 (!) months. At the same time, he was reminded of the need to look at the proposal weekly. Since this happened during the trial period, my Specific Database friend told the director that she would most likely leave. One of the reasons is the lack of feedback on the site script and many other tasks. As a result, the manager called back in half an hour and agreed on everything. The threat of losing a good specialist worked: if not for her, it is not known how long the approval would take. Of course, it is not easy for leaders to rebuild themselves.



But try to start with the simplest steps. For example, bring employees some business books that inspire you, ask them to share their opinion about what they read after reading. Once a week or more, discuss your goals and how to achieve them. Praise a job well done. Discuss what skills the employee lacks and what courses would help solve this problem. You will see how not only your relationship with the company's marketer is changing for the better, but also the attitude of your customers towards your company.