SEO: conquering the position

Maisaakter

Testimonies also evoke a shock in the United Kingdom, which some believe to have also felt in France. The French specialist Olivier Duffez "comes close to the conclusions of other specialists, for example Glen Gabbe or Searchmetrics", and thinks that this algorithm shows that "Google is getting better and better at estimating the degree of satisfaction of the Internet user." Read this article for free By creating your free account you will be able to access all the articles of the JDN, without any limitation, as well as share your expertise by publishing chronicles. Learn more.

Read for free by registering Already a member ? To log inDuring SMX Paris, an original SEO feedback was shared: that of Total, which, with the help of the WAM agency, managed to appear in the "Quick Answer Box". A position even more visible than the phone number list first natural result of Google. Of course, today, the first position in Google's natural results has lost its luster: its visibility can be seriously challenged by local results, the Knowledge Graph, paid links, or even by certain "boxes". , such as those that bring together news... or even those that provide answers to Internet users' questions directly in Google results, and which are called "QABs" (for Quick Answer Box, see example below below.



Example of a Quick Answer Box. These boxes do exist on Google.fr, but are more common on Google.com. catch Results often more visible than those which arrive in first position, and which invite to speak about a “zero position”. "That is to say, a position in the results which will ultimately obtain even more clicks than the first position", was able to summarize Max Prin, from Merkle, during a conference of the SMX 2016 which was able to highlight Total's interesting experience on this subject. This company was indeed able to conquer this zero position. It is more precisely the WAM agency, which helped its site Elf.