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Utility NFTs can also grant access to real-life opportunities. This is exemplified by the Paris Saint-Germain Fan Token, which allows holders to vote on choices that impact the team, including the design of its new stadium roof ridge, and also provides access to holder-exclusive events. This clever combination of a very useful NFT with one of the most beloved brands in sports combined to make it the top fan token in June 2022 with a sales volume surpassing $15 billion.

NFTs Are the Future of Fandom
Adding more layers of utility to NFTs will make them an even more powerful Australia WhatsApp Number List complement to fan culture. On top of the well-established desire to amass and trade collectibles of the brands people love, we’ve already seen that NFT owners are eager to do more.

This could take many shapes, some of which are already clear and others that are only now coming into focus. As shown by Krapopolis and Paris Saint-Germain, tokens are a great way to give fans a new way to engage with your brand while simultaneously opening up a new revenue stream. But the possibilities go even further still.

Imagine a token that lets fans own an exclusive way to interact with their favorite character via voice-synthesized chat. Or a token that lets fans generate art trained on stills, concepts, and other images from your brand. Perhaps they sound far-fetched — but AI NFTs have already made these ideas into realities.



How potential forms of regulation will impact the growth of NFTs, of course, remains an open question. However, current trends in tech legislation are tending toward protecting creators. Like any new and emerging medium, it’s worth approaching NFTs with caution. There will almost certainly be some bumps along the way, but the growing popularity and uses of NFTs even in these early days prove there’s no going back.

The only missing element is your brand.

Ben Plomion is Chief Marketing Officer at Dibbs. He is responsible for creating value for partners, developing go-to-market strategies, as well as growing Dibbs’s consumer marketplace. Ben is a French native and a graduate of GE’s Experienced Commercial Leadership program and McGill University’s MBA program. He is a regular marketing contributor for Forbes and sits on the Board of the MMA.