|
|
By Mayara Maia
2020 was a year marked by important changes at Google. Stay up to date and also check out the new Google Ads trends for 2021.
It's no surprise that Google has revolutionized many aspects since the arrival of the Covid-19 pandemic. Therefore, it's important to stay up to date on the changes that will have a major impact on your business.
And since Google AdWords, better known as Google Ads, is considered Google's main product, it has certainly received updates. So, let's start with the basics. Learn what this important digital marketing tool is.
summary
Google Ads: What is it?
2020 Roundup: What You Should Know
Google Ads in 2021: Escape from past mistakes
Google Ads Trends in 2021
Google Ads: What is it?
Google AdWords, by definition, is known as Google's advertising area, allowing the acquisition of advertising space for brands to advertise products and services.
In other words, when a user searches on Google using a keyword that matches an ad, they will receive this sponsored communication resource above the platform's organic results. This allows a company to be known and highlighted and, consequently, impacts the number of sales.
The main update to Google Ads was the search update. There were also impacts on click-through rates for both paid and organic results.
2020 Roundup: What You Should Know
Adapting your digital space to Google Ads in 2021 will allow you to achieve better results from your online investments. Check out what you should know about the changes that have occurred since last year.
One of Google's first decisions in 2020 was to offer free listings on Google Shopping. This move benefits many online businesses.
Google Ads then reduced the number of user queries in its search terms report and embraced lead generation ads through “lead forms.”
And finally, the platform invested in emphasizing the automation of the tool with the use of machine learning.
Some examples are responsive display ads, responsive search ads, “smart” features, and automated bidding.
Responsive display ads are essentially features where Google dynamically generates ad units with varying combinations. Responsive search ads are features where Google optimizes performance across combinations.
The "smart" functions, on the other hand, can be used for everything from entire campaigns to Japan WhatsApp Number List targeted actions. And in Automated Bidding, Google presents recommendations on bid amounts in the section, in the performance tabs and in the ad editor.
In other words, the automated resources mentioned allow advertisers to know the impressions and percentages of the main combinations and thus achieve good results in the short term.
But be careful, practical and manual management is still considered a powerful path to lasting results. An alliance between the two is the best way to unite the present and the future.
Google Ads in 2021: Escape from past mistakes
Choosing to advertise on Google Ads in 2021 is not just about having an account and launching campaigns. You need to believe in the marketing of this channel to receive future profits for your company. So, be aware of past mistakes to avoid becoming a bad investor.
Disregarding prior strategic planning for ads and campaigns
Know what your goals are, define the tags for your website content and have plans to monitor the results.
Forgetting about effective keywords
Keywords are the essence of search marketing. Conduct technical research on keywords.
Disregarding the importance of negative keywords
This oversight generates clicks and a lot of expense, without effective user conversion. Therefore, research negative keywords and promote periodic adjustments to your campaigns.
Targeting ads to the Home Page when the content is on a specific page of the website
Ads targeted to specific conversion pages increase the conversion rate and possibly enrich the Google Ads Quality Score, improving the positioning of your ad.
Ignoring necessary adjustments to Campaigns
A good campaign is one that is always seeking to reach more customers. And only by making constant updates is it possible to meet the expectations of different users.
Not using Remarketing campaigns
Extending the relationship with potential customers is one of the biggest focuses of 2021. With Remarketing campaigns, it is possible to build relationships with users who visit your digital business areas.
Finding professional campaign management on Google Ads unnecessary
Professional campaign management on Google Ads guarantees the excellence of your activities on the Google tool and also prevents your brand from falling into these common mistakes.
Now that we've talked about what to avoid from the past, how about learning about the expected trends for Google Ads in 2021?
|
|
发表于 2024-7-8 12:50:51
收藏