To give you a bit of context, PR clipping is not a new concept

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It has been around since the s when it was used through print media and known as press clipping. Since then, it has changed its form with different stages of technology development. With the advent of radio and television in the th century, press clipping services expanded their work to broadcast monitoring. It wasn’t until the s when press clipping became apart of digital PR duties such as media monitoring due to the explosion of the Internet. Nowadays, it’s all about social media monitoring, where pr campaigns take the shape of Instagram hashtags or TikTok videos.


Last but not least, PR clippings in online media evaluate the online presence of a brand. It includes online editions of social media platforms, e-newspaper articles, news media, email newsletters, articles, and online media coverage. Obviously, other PR publishings, like specific topics on web pages, forums, search engines Greece Email List and website blogs are still being tracked. In fact, today’s pr professionals employ more advanced features, like visual metrics, sentiment analysis, and notifications to top their analytics game. Try Mentionlytics for FREE Ways of Using PR Clipping Effectively As many case studies show the purpose of all pr efforts, like tracking online sources and compiling press clippings, is clear: Improving your marketing strategy, media relations, and social ranking placements.



According to the Muck Rack State of PR Report , % of PR professionals use social listening tools on Daily basis. That’s because PR clipping, essentially media monitoring in general and social media monitoring specifically can benefit your business in several ways. Here are some of them: Way #: Measure the Effectiveness of Marketing The first reason why you should turn to PR clipping services is to know your marketing performance’s worth. PR clipping is a great strategic method to measure the performance of your PR activities or marketing efforts. After a product launch or a campaign goes live, media attention’s quality defines your actions’ effectiveness.