I will introduce today is Choi Cheong

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Introducing an example of Troiarche’s marketing strategy. Background of Troiarche’s marketing strategy Troiarche says, 'We are the people who create beautiful skin.' It is a beauty brand that provides products with the mission: It is said that communication with customers is very important to Troiareke, which provides accurate information and expert skin knowledge to customers . The marketing strategy focused on by Troiarche for effective communication is “Let’s leave customers behind.” The person-ah, a marketer at Troy Arche . Choi Cheong-ah, director in charge of Troyarche's marketing strategy Company name : Troyarche Category : Beauty Purpose of introduction : Introducing Channel Talk to prevent customers coming from advertisements from leaving Introduction effect :2x reduction in bounce rate.

Increase in purchase conversion rate Troiarche’s Marketing Strategy Planning Step 1 “Quadruple customer Cambodia Phone Number Data data” Manager Choi Cheong-ah's first strategy to retain customers was to secure customer contact information . This is because you need contact information so you can send the information the customer needs and provide consultation. The Channel Talk function utilized in this case is the customer contact menu. When Channel Talk was first introduced, Troyarche's Channel Talk customer contact list was about 2,000 people . To secure more customer contacts, Troiarch had two plans. This is to encourage membership registration and consultation . As a result, the customer contact list increased more than four times in just three months . 1. Encourage membership registration TroyArke held an unconventional membership registration event to secure customer contact information.


It is said that most of the marketing budget over the past three months was used to secure new customers. It is said that they held an event where they provided sample kits worth 10,000 won to customers who signed up as members. At that time, the advertising materials were also unified to include sample kit giveaways. It is said that the unusual event had the effect of increasing new customers by two to three times. 2. Induce consultation Because Troiarche is a professional aesthetic product, the per-customer price is high. That is why customers spend a long time considering a product before purchasing it. Director Choi Cheong-ah decided that providing skin consulting services to customers would ease their concerns and secure customer contact information. We used Channel Talk’s campaign function to encourage consultation . Marketing campaign screen to encourage consultation Customers who consult through Channel Talk must enter information in the profile bot .