Owards the digitalization of tourism

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The digitalization of tourism is part of a global process towards which all sectors of industry and services tend. It is not new, in this sense, to find that it has been affected by common factors such as the relatively recent COVID-19 pandemic, or the development of technologies such as Artificial Intelligence. Consequently, today we live in a world in which issues such as teleworking, e-commerce and large investments in advertising via social networks that act as evaluators of the productivity and competitiveness of companies are familiar.

In this panorama, the digitalization of tourism serves to offer customers (tourists, guests, travelers) better communication and enhance New Zealand Mobile Number List their experiences with our products or services. At the same time, the fact that it is involved in the internal processes of companies and their value chain speeds up evaluations and allows for more accurate and effective decisions to be made.

In the specific field of tourism, the resource of digitalization in Spain is valued positively. This is demonstrated by the Sectoral Digitalization Index (ICDS) developed by CaixaBank , according to which the commerce, accommodation, transport and storage sectors in 2020 obtained 48, 46 and 42 out of 100 points, respectively.

Digitalization of tourism in the search for the destination
In the digitalization processes of tourism, telecommunications companies become the main drivers of the transformation of this market. Each process that can be managed from the comfort of the client's home makes personalizing the travel experience more agile and convenient.
Those who currently travel around the world look for two essential issues when booking their tickets: safety



and price. In this last aspect, it is common for travelers to analyze and compare costs of services through platforms prepared for this. Likewise, an important piece of information for tourists has to do with both security and the money to invest in their trip: payment methods. The ways in which travel companies enable collections are increasingly demanded by customers. Although they are more accustomed (and grateful) than before the pandemic for the possibility of carrying out a large part of the procedures digitally, it is still a common concern to ensure that the payment arrives in a timely manner to the company that offers transportation.

In addition to the requirements for billing, there are digitalization processes linked to passenger control and boarding. For example, some airlines automatically manage travelers' luggage using software specifically created for this. In this case, a mobile application is used that, with the help of data analysis and biometrics, allows luggage to be checked in from anywhere.

On cruise ships, the digitalization of tourism is also evident in issues such as the automation of passenger control. There is the use of automatic bracelets given to tourists that record the presence of the passenger during the stay.