Chatbots are an effective solution

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to keep up with this demand, as 40% of consumers don't care whether a chatbot or a real human helps them, as long as they get the help they need. Chatbots are programmed to respond to users and can respond differently to messages depending on the keywords contained in the query. Some even use machine learning to adapt their answers and find the right answer. Considering that more than half of all customers now prefer to talk to someone online rather than calling a business, live chat options are really starting to take off and are expected to grow by up to 87% in the next 12 to 18 months. Chatbots are an effective means of managing this change and have been proven to improve customer service, manage post-sales relationships through offering post-sales support, and build brand value through the rapid and effective distribution of communications.

They are also invaluable in collecting data for an organization, as they collect more data and insights for your company with every customer interaction. This data can be applied to improve future marketing campaigns. Chatbots are especially useful for Luxembourg Telemarketing Data companies where compliance is key. As chatbots are pre-programmed with information, they will always provide an approved response that complies with current and relevant legislation and procedures. This reduces the possibility of human error in providing accurate and up-to-date information to a customer or prospect. B2B Marketing Trend 5 2021: Predictive Analytics Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analysis techniques, such as statistical modeling and machine learning. Using predictive analytics tools allows marketers to use data from past campaigns to reliably predict likely consumer trends and behaviors days, weeks, or even years into the future.




Predictive models can help companies attract, retain and nurture their most valued customers. Additionally, marketing campaigns can be optimized using predictive analytics to generate more leads and conversions, as well as promote cross-sell opportunities. Predictive analytics is undoubtedly effective and is used by numerous organizations. The global market is expected to reach approximately $10.95 billion by 2022. Source: https://www.business2community.c ... -analytics-01034570 Netflix and Amazon have pioneered predictive analytics and implemented it into their respective businesses to provide personalized advice and suggestions to their customers using their previous behavior, consumption and purchasing behavior patterns. Now, consumers on these platforms enjoy and expect this level of personalization. While Netflix and Amazon are huge B2C players, it's important to remember that B2B buyers are also consumers, and their purchasing behavior reflects that of consumer purchasing behavior. Therefore, marketing strategies that incorporate predictive analytics should not be ignored by B2B companies in 2021. B2B Marketing 2021 Trend 7: Privacy & Security Marketing Today's consumers don't trust organizations with their personally identifiable information.