Fewer queues in the store For

mdrafimia9

Many users, queues represent one of the main obstacles to completing the purchase. However, thanks to technology, shopkeepers will be able to create a continuous link between online shops and physical shops. allowing you to start transactions on one platform and finish them on another, make in-store returns, book online and pay in-store or directly use your mobile phone to complete the purchase in the physical store, with the consequent advantage of reducing the wait for payment at the checkout. Wearable technology Wearable products will increasingly continue to simplify the sales process and create new experiences for customers, particularly in the hospitality and entertainment sectors.



We may see customers at a bar or resort paying with a simple device on their wrist, without needing a telephone or credit card,” explains De Passorio. 3. The importance of local payment methods In an increasingly global marketplace, merchants UK Telemarketing Data will need to look beyond their home market and add local payment methods if they want to expand their business. Retailers will need to ensure that the payment methods they offer both online and offline are optimized for their customers in every location, recognizing the value of offering a familiar payment experience to tourists around the world. “Chinese tourist payment methods and QR code-based e-wallets will be high on the priority list,” says de Passorio. 4. The second phase of the European PSD2 directive will offer new opportunities for innovation 2018 was the year of the GDPR.





The second phase of PSD2 will come into force in 2019, a new directive to which payment service providers and merchants will have to adapt. The retail industry should see this as an opportunity, as new APIs will help merchants better understand their customers and offer them new customer journeys . 5. Fraud will be easier to avoid Adyen data indicates that fraud continues to grow: 6 in 10 retailers said last year they had detected an increase in fraudulent activity. Since the first versions of 3DS (3D-secure) did not prove to be easy to use or implement, many merchants have given up on this security technology. “With the new version of 3DS that Adyen integrates into its payment platform, merchants will be able to improve security and prevent fraud,” explains de Passorio. “Thanks to the new APIs created following the entry into force of PSD2, payment service providers will be able to perform anti-fraud checks during the completion of the purchasing process, creating a simplified and seamless payment experience.