What does my purchase cost

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What often works well is determining a CPA. In other words, cost per acquisition. This means that you know how much AdWords budget a conversion may cost. Once you know this, you can properly manage your AdWords budget. However, you have to calculate this completely back within the organization. You have to think about many things. For example:

What is the average order value?
Do you pay an agency for AdWords or do it yourself?
These are just a few questions you can think about.

The CPA is not the same for every product or service, because germany phone number product or service has a different sales price than the other and one product or service costs more in terms of purchasing. That is why a cost percentage is often used. This way, the percentage of costs for each product is the same and you have better insight into whether a product, service or keyword is performing well or not.

5. Are your campaigns limited by budget?
If your campaigns are limited by budget, you will no longer be shown all day long. Think of it as a store on the shopping street. If your budget is limited, your potential customers may no longer be able to find the entrance to your store after 12:00 because the entrance is no longer visible. This is annoying. Especially if your campaign is not yet profitable enough.