So think carefully about the Call To

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Overlay ads in video This form of ads within YouTube cannot be set via Google Ads, but they are available within the sponsored campaigns. These ads are overlaid on the user's chosen YouTube video and can be clicked away. It is possible to support these ads with the standard display ads within YouTube on the right. Display advertising It is of course also 'just' possible to use the standard display advertising within YouTube. In fact, this is good support for the overlay ads discussed above. The image above illustrates where the ads are visible. The display ads are available in different formats (PNG, JPEG, HTML5 & GIF) and cannot be clicked away by the visitor.

The advantage of display ads within YouTube is that they can switzerland phone number list not be seen in the context of the video and therefore have no negative influence on the viewing experience of the visitor. What is the goal? Now that you know the possibilities of YouTube advertising, it is important to think about the video content. What do you want to achieve with the advertisement? Do you want more brand awareness for your company? Do you want to highlight a certain action? Or do you want to boost sales? Determining the goal is one of the most important steps in creating an ad.



Always keep this goal in mind when creating a video or communicate this to the partner who creates your ad. After this it is time to define the message. Your message must fit seamlessly with the established goal. Call To Action With your advertisement you want to encourage a viewer to take a certain action.  Action (CTA) within the video. You can often shape this by implementing a striking button or link in the video that the user can click on. We recommend that you place the CTA as early as possible in your ad. This is how users see it before the ad is over.