Lead Generation It is usually called Lead Ads

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Although  of users are between 18 and 20 years old, another 28% are between 30 and 49 years old and, finally, users between 50 and 64 represent . Therefore, if your ideal audience is people over 60 years of age on Instagram, you will reach very few, although it is also true that many will think so and your competition is probably minimal and that is equal to very competitive advertising costs. Best type of ads to optimize a PPC campaign on Instagram Ads Up to five ad formats can be used to implement a PPC

campaign on Instagram Ads. They are the following: With photo with video By sequence (it is called carousel) Of collection with video presentation Obviously it means Country Email List that not all types of campaigns are suitable for a PPC campaign on Instagram Ads. Let's see what are the types of PPC campaign in Instagram Ads: Brand recognition This type of campaign helps to increase the number of people who know about your business. Scope As the name suggests, they serve to maximize the number of people who see your ads on Instagram.

Traffic They are campaigns aimed at sending traffic to your website, so you will have to indicate a link. interactions These types of campaigns work magic on the Instagram network. They simply want people to react in some way to what your brand advertises. Generally, on Instagram this is synonymous with likes and comments. App download They are the least popular, but if your main desire is for your target audience to download an app, this is the campaign for you.